From The Heart of Africa...
For Legacy
For Posterity
What's Your Story Africa exists to build
thought leadership voices across
Africa
Africa is not short of capable leaders. What is often missing is a platform and the confidence to bring that expertise into the public square. We believe the continent’s future is shaped by the ideas its people choose to make public.
Our story
What’s Your Story Africa began as a primetime television show before evolving into a podcast, and now into a platform dedicated to building thought leadership voices across the continent. The name has stayed the same. The mission has only sharpened: to bring Africa’s intellectual capital out from behind boardroom doors and into the public square. Through strategic storytelling, public conversations, and curated positioning, we take what you know and help you put it into the public square.
You already have the expertise. Years spent solving hard problems in business, economy, health, education, technology, agriculture and beyond. Insight that only comes from experience, the kind you cannot shortcut or fast-track. But that knowledge mostly stays where you learned it in meetings, mentorships, and one-on-one conversations. Chances are, you have wondered what it would look like to share it more widely, beyond the people who already know you. Africa needs your wisdom, your experience, your expertise.
We help you build that bridge.
How we build voices
What distinguishes What’s Your Story Africa is its approach to building voices with clarity and confidence. We work with individuals and organisations to find their voice, shape their message, and take it into the public square whether through a long-form podcast conversation, a live recording in front of an audience, or a curated convening built around a shared theme.
The platform moves fluidly between formats:
• Podcast conversations and interviews
• Live recordings and intimate audience sessions
• Curated, high-trust gatherings around shared themes
• Thought leadership development for individuals and organisations
At the heart of What’s Your Story Africa is a belief that every leader has expertise worth sharing and that when we build the architecture of your thought leadership, we help you shape more than one room, one company, one generation.
I founded What’s Your Story Africa
I have spent my career convening conversations, and I keep meeting people with insight the rest of the country, and continent, needs to hear. My purpose is to make room for that intellectual capital, and give it a place to live. What lives on becomes legacy for the person who shared it, and for the continent that gets to keep it.
My role has never simply been that of a host. I am the convener and the listener, shaping the space, guiding the conversation, and holding room for stories to unfold as they truly are. My approach is grounded in curiosity and instinct. Rather than leading with titles or outcomes, I lead with presence, letting conversations move beyond posturing into something more human and lasting.
Trust is the currency of my brand, and I have never taken that lightly. It is built one conversation at a time, and it is the reason leaders, organisations and everyday storytellers have continued to open up, sit down and speak with me over the years.
That trust was not built overnight.
Get Catherine's Books
This transformation trilogy was born from the seasons in my life when I finally stopped running, sat with myself and realized how much I had been carrying.
In that stillness I understood the story I was holding about myself, and how deeply it was shaping the way I lived, loved, worked and showed up in the world.
